Take the Identity Compass Quiz to Discover Your Brand Direction

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Tell us more about your business.

Who your clients are and what drives them.

Which of these values are most foundational to your business?

Which is more important to your business?

How would you describe your long-term brand goals?

What’s most important to you when building your brand?

Who your clients are and what drives them.

Please answer the following questions to help us learn more about your audience.

Which most reminds you of your typical client?

Where do most of your clients live?

What do your clients typically wear to work?

What other commonalities do your clients share?

What did your favorite client relationships most often have in common?

Let’s learn a bit more about your brand direction.

Archetype, experience, tone, visuals, and emotional mapping.

Which of the following best describes your firm’s personality?

If your brand was a car, what would it be?

When people gather with you, how do you want them to feel?

Which best describes what you want your clients to experience?

What role does your brand play in helping your audience achieve their goals?

What kind of working energy do you want to create?

What tone best reflects how your brand communicates with its audience?

When your audience interacts with your brand, what lasting feeling do you want them to walk away with?

When your audience faces obstacles, how does your brand encourage them to respond?

How should people feel about your idea?

What kind of space do you want people to share ideas in?

When you picture your brand’s logo, what elements feel most important?

What impression do you want your brand to leave on clients?

How should people feel when they relax with you?

You’re working on a project where you want people to feel motivated and energized. What kind of atmosphere do you want to create?

You’re launching a new idea and want others to feel confident in your vision. What kind of emotional response do you want to evoke?

You’re setting up a space where people can feel comfortable and safe to share their ideas. What kind of energy would you like the room to have?

What mood helps you stay productive?

You’re creating a space where people can relax and unwind. What kind of atmosphere do you want to create?

You’re decorating your home or workspace to boost your productivity. What kind of mood do you want the space to have?

What environment best reflects kindness and responsibility?

You’re working on a project where you want to promote kindness and responsibility. What kind of atmosphere would best support those values?

You’re hosting a dinner and want everyone to feel at ease. What emotions do you want to evoke?

You’re picking out an outfit for an important occasion. What type of energy do you want your outfit to express?

You’re preparing for a meeting where you want others to trust your ideas. What kind of vibe would you like to project?

You’re deciding on a gift for a friend who’s going through a tough time. What kind of feeling do you want your gift to convey?

What feeling do you want your gift to communicate?

What energy do you want your presence to express?

How do you want others to perceive you in a meeting?